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Case Study:Lexus USB FobConcept: The Lexus RX330 mailing was the first time a USB FOB (new media) was used in the direct mail industry. Goal: To create an informational, interactive, revolutionary brochure, CD Rom & DVD that gave the end user a functional keepsake and become the latest media used for downloading. KHLIncentive Support: Created design elements and features for all packaging. Expectation or Outcome: Creative a new way to for downloading information using the USB FOB as the latest media used for with the same benefits as the CD Rom and DVD but with greater flexibility
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