Case Study:

Ubisoft, Inc. -
Prince of Persia: The Sands of Time™

Concept: Design a counter top display that could hold pre-sell demo CD's for Prince of Persia: The Sands of Time™ title.

Goal: The tray was to be shipped flat, with easy assembly and had to hold up to twelve demos.

KHLIncentive Support:

• Created structural design for the tray and produced 5,000 units.
• Produced FDO Boxes for the Prince of Persia: The Sands of Time™ title, which was displayed simultaneously with the demo CD tray. Very clear instruction sheets with photos of each set-up step included. Run consisted of 4,000 PC style FDO's and 12,000 multi platform DVD style FDO's.

Expectation or Outcome: The tray became a standard die that was used for additional promotions. Prince of Persia: The Sands of Time™ was one of Ubisoft, Inc.'s largest promotions for 2003.