Case Study:

Ubisoft, Inc. - XIII

Concept: Design a standee for the XIII title based on customer supplied artwork.

Goal: The standee was to be UPS shippable and shipped direct to store.

KHLIncentive Support:

  • Created structural design for the standee to fit into retail requirements of the standee not exceeding 30 X 60 X 18.
  • Produced 2,500 units

Expectation or Outcome: Due to the compact size of the standee, Ubisoft, Inc. received one of their higher placement percentages for any display during 2003.

 

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