 |
Case Study:
Ubisoft, Inc. - XIII
Concept: Design a standee for the XIII title
based on customer supplied artwork.
Goal: The standee was to be UPS shippable and
shipped direct to store.
KHLIncentive Support:
- Created structural design for the standee to fit into retail
requirements of the standee not exceeding 30 X 60 X 18.
- Produced 2,500 units
Expectation or Outcome: Due to the compact size
of the standee, Ubisoft, Inc. received one of their higher placement
percentages for any display during 2003.
 |
 |
|